Commercial Reflective Roof Coating in Kenosha, WI

At Kenosha Elite Roofing, we provide professional commercial reflective roof coating services in Kenosha, WI, to reduce energy costs and extend the life of flat and low-slope roofs. Our high-quality white reflective roof coating, cool roof coating, and reflective roof sealant minimize heat buildup, lower cooling expenses, and protect your property from harsh weather. These solutions are ideal for commercial flat roof coating projects that demand durability and efficiency.


We specialize in energy-efficient roof coating, ultraviolet (UV) protective roof coating, and heat resistant roof coating tailored to commercial and industrial buildings. Whether you need industrial reflective roof coating, reflective roof restoration, or the expertise of a trusted local reflective roofing contractor, our team delivers long-lasting results that improve roof performance, energy efficiency, and overall protection.

Our Commercial Reflective Roof Coating Services

We deliver specialized reflective roof coating solutions designed to enhance energy efficiency and extend roof life. Our approach focuses on choosing the right coatings, applying them precisely, and ensuring compatibility with various commercial roofing materials.

Types of Reflective Coatings Offered

We provide several types of reflective coatings tailored to different commercial needs. These include acrylic coatings, silicone coatings, and polyurethane coatings.


  • Acrylic coatings are water-based, cost-effective, and provide good UV resistance, making them ideal for moderate climates.
  • Silicone coatings excel in waterproofing and resist ponding water well, suitable for roofs prone to standing water.
  • Polyurethane coatings offer tough durability and elasticity, often applied in harsher weather environments or roofs with frequent thermal movement.


Each type is chosen based on roof conditions, building location, and longevity requirements.

Expert Reflective Roof Coating Application

We follow a rigorous preparation and application process to maximize coating performance. First, the roof surface is cleaned thoroughly to remove dirt, debris, and any previous coatings or sealants that might interfere.



Next, we inspect and repair any roof damage before applying the coating. Uniform application techniques, such as spray or roller methods, ensure consistent coverage and thickness.


Our trained technicians monitor curing times and environmental conditions to prevent issues like bubbling or peeling. Attention to these details improves the coating’s effectiveness and lifespan.

Suitable Commercial Roof Materials

Our reflective coatings are compatible with a variety of commercial roofing substrates.


Common materials we treat include:


Each material requires specific preparation and coating types to adhere well and perform effectively.


For example, silicone coatings work well on metal roofs due to their elasticity, while acrylics are often preferred on BUR and modified bitumen surfaces for their strong UV protection. Understanding the material’s properties helps us recommend the best solution.

Benefits of Reflective Roof Coating for Businesses

Reflective roof coatings offer practical advantages that help businesses save money, protect their investments, and extend the life of their roofing systems. These coatings address key concerns like energy use, weather exposure, and wear and tear.


Energy Efficiency and Cost Savings


By reflecting sunlight and reducing heat absorption, reflective roof coatings lower indoor temperatures during warmer months. This decreases the need for air conditioning and reduces energy bills for businesses.


We have seen clients cut cooling costs by up to 15% after applying these coatings. This efficiency is particularly valuable in large commercial buildings where HVAC expenses are a significant part of operating costs.


Additionally, some coatings qualify for energy rebates or tax incentives, improving return on investment. This makes reflective roof coatings a practical choice for businesses aiming to manage expenses more effectively.


Protection Against Weather Damage


Reflective coatings form a durable barrier that defends roofs from UV rays, rain, and temperature fluctuations. This helps prevent common problems like cracks, blisters, and leaks that develop due to weather exposure.


We customize coatings to match specific roofing materials and local climate conditions in Kenosha, ensuring optimal protection. This reduces maintenance needs and emergency repairs caused by weather damage.


The coating’s ability to resist moisture intrusion also limits mold and mildew growth, which can compromise roof integrity and indoor air quality over time.


Enhanced Roof Longevity


Applying reflective roof coatings slows deterioration by reducing thermal stress and surface wear. This extends the functional lifespan of commercial roofs by several years.


Our experience shows that maintenance with reflective coatings delays the need for full roof replacement, which can be costly and disruptive. This prolongs the roof’s service life while maintaining structural reliability.


The increased durability provided by these coatings supports sustained building performance and protects the business’s financial investment in its infrastructure.

Why Choose Kenosha Elite Roofing

Expertise in Commercial Roofing

Our team has extensive experience working specifically with commercial roofing systems. We understand the challenges unique to flat and low-slope roofs common in commercial buildings across Kenosha. This expertise allows us to apply reflective roof coatings that effectively reduce heat accumulation, helping to protect roofing materials and lower energy costs. We stay current with industry standards and regional regulations to deliver compliant and effective roofing solutions. 

Quality Assurance and Materials

We source reflective roof coatings from trusted manufacturers known for durability and performance. Our materials are designed to withstand harsh weather and ultraviolet exposure, preserving the roof’s integrity over time. Before application, we conduct thorough roof inspections to ensure proper surface preparation. This attention to detail ensures the coating adheres correctly and provides maximum heat reflectivity and waterproofing benefits. Our commitment to quality extends through every stage of the project.

Customer-Centric Approach

We prioritize clear communication and transparency with our clients. From the initial consultation to project completion, we focus on understanding the specific needs of each business owner and building manager. Our scheduling is flexible to minimize disruption during business hours. We offer detailed project plans and respond promptly to questions or concerns, ensuring a smooth and professional experience. By working closely with clients, we tailor our services and deliver reliable roofing solutions.

Frequently Asked Questions About Commercial Reflective Roof Coating

  • How much does commercial reflective roof coating cost?

    Commercial reflective roof coating typically costs between $2.75-$5.00 per square foot installed, depending on roof condition, coating type, and preparation requirements. Most commercial projects range from $18,000-$45,000 for average-sized buildings. High-performance reflective coatings with superior durability cost more upfront but provide better long-term value through energy savings. 

  • Who provides commercial reflective coating services in Kenosha?

    Kenosha Elite Roofing specializes in commercial reflective roof coating services throughout Kenosha and southeastern Wisconsin. We're certified applicators of leading reflective coating systems with extensive experience on warehouses, retail centers, manufacturing facilities, and office buildings. Our team understands Wisconsin's climate challenges and uses only premium reflective products that maintain their energy-saving properties in harsh weather conditions. 

  • What commercial roofs benefit from reflective coatings?

    Most commercial roofs benefit from reflective coatings, especially flat and low-slope systems including EPDM, TPO, modified bitumen, built-up roofing, and metal roofing. Buildings with high cooling costs, large roof areas, and significant sun exposure see the greatest benefits. Warehouses, retail stores, manufacturing facilities, and office buildings typically achieve substantial energy savings. Older roofs showing signs of UV damage, aging membranes, or minor leaks are excellent candidates as reflective coatings restore protection while dramatically improving energy efficiency.

  • How do I know if reflective coating will help my building?

    Reflective coating will help your building if you have high summer cooling costs, a large roof area with significant sun exposure, or an aging roof system that's still structurally sound. Buildings with dark-colored roofs, metal roofing systems, or roofs over climate-controlled spaces benefit most. If your HVAC system struggles during hot weather, your roof surface feels extremely hot to touch, or you're experiencing higher energy bills, reflective coating can provide substantial relief and cost savings while extending your roof's lifespan.

  • Can reflective coating reduce my commercial energy bills?

    Yes, reflective coating can significantly reduce commercial energy bills by reflecting 80-90% of solar heat instead of absorbing it. Most commercial buildings see cooling cost reductions of 15-40%, with some experiencing savings up to 50% during peak summer months. The coating reduces roof surface temperatures by 50-80 degrees, which dramatically decreases the workload on HVAC systems. Buildings with large roof areas, high cooling demands, or older roofing systems typically see the most substantial savings, often paying for the coating investment within 2-4 years through reduced energy costs.